Date Added: May 2009
Market to your customers where your customers are. But this rusty marketing adage has more relevance today than ever. Don't wait for your customers to come to you; get out there and meet your community where they gather. As far as this newbie can tell, fly-fishing is an inexact mix of experience, education, skill, and instinct? with some luck and observation tossed in. The best companies are run by those who enjoy the ride. Or the fly-cast.