Business Intelligence

How Marketing Science Undermines Brands

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Executive Summary

Since starting Fallon Brand Consulting four years ago it is found that tremendous opportunity to see the inner workings of marketing and brand management at a wide variety of companies. There is a sense of hopelessness in many marketing departments where few dare strive for dramatic, exponential growth through brand initiatives. Overall, the value of the marketing department seems on the wane and many CEOs have focused on cost-cutting because they no longer believe dramatic top-line revenue growth is possible.

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