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This paper will discuss another Key Performance Indicator (KPI) and why this is an important metric, the time your visitors spend on your website. Why time spent on your site is important. All websites regardless of type should measure this KPI, simply because all websites can use it as a gauge to see how compelling their offers are as well as check web site performance. It doesn't matter whether you're running a content portal or an e-commerce sales operation; time spent on your pages is an important metric to measure.
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