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Social media is experiencing exponential growth and it seems that everyone, from managers, executives, CEOs to companies, have a social media presence. One might be wondering if it's time the company developed a social media presence and what it should look like. How does one know if social media is for the company? The competitors like it that one has no social media presence; it's no problem for them. How would one like to have the marketing space all to oneself? Or without the presence of the arch competitor? You would love it, right? The first thing to realize is that the competitors are perfectly happy that one does not have a social media presence. They are happy to take up the social media space.
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