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First is that, it is simply not enough to have a social media presence anymore. The real trick is to engage people online in such a way that they get a benefit out of spending their e-time with you. Online, there are literally millions of choices when people surf around. They will choose you only if they find their interactions with you and your site engaging and rewarding, meaning, having a site, fan page, or Twitter account is probably not enough. The real trick is to forge a connection. How? There is no shortage of ways: Have a contest; Post a poll; Give away free stuff; Engage and chat with them - build relationships; Have a "fan of the week".
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