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The marketing activity is changing more dynamically than ever due to the economic realignment in the recent times. The vital part of any marketing initiative is market research. Comprehensive market research provides insights to marketers on target markets and customer segments. It provides information that facilitates strategic and informative business decisions to target the most profitable market. The label 'desk research' is more appropriate to online secondary research, as a market researcher collects data to the most extent without moving from his desk from web.
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