How Operations Can Support E-Commerce Growth
If you're running an e-commerce business, you have most likely spent much of your time, attention and money on generating sales through search engine optimization, purchase of keywords, social media and more. What happens when the sales start registering? Your business needs to ship orders and satisfy customers. The path to operational success isn't clearly marked. There are a myriad of hazards to avoid. Ninety five percent of orders are processed immediately, which requires keeping inventory in stock and minimizing back-orders. Inventory is replenished quickly so that back-orders are typically filled within two to three days.