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A good picture is still worth a thousand words and while postcards do not have the interactive abilities that one gets with online marketing, they are still a good way to get brief and "Exciting" information in the hands of prospective consumers. The important thing is to have a solid strategy for what the postcard is going to accomplish and take advantage of images and graphics and not get too wordy. A postcard is not a letter-people pick it up, turn it over, and if it does not grab their attention it will end up in the recycling.
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