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Competing business goals, objectives, strategies and tactics are being debated, tested, and rolled out at all financial institutions. Business line managers look for opportunities to introduce new product lines and grow market share of existing products. Risk management experts create models to segment customers and create new risk profiles. Compliance experts continually maintain checks to ensure that the bank's lending processes are consistent and aligned with the necessary corporate and industry mandates. While each group has a unique charter, balancing the overall goals for the good of the bank is usually in the hands of senior management.
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