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llen Bonde, managing director of Evoke CRM Partners, says he believes B2B has often been left out of the conversation when it comes to social. There so many of the visible examples from B2C, Bonde notes. From Starbucks to Comcast to Dell, since they were first out of the gate, examples tend to come from the consumer side. "B2B marketing is less in the public eye," he says. "A lot of B2B marketing happens behind the scenes." Social media, however, is making a marketer's moves much more visible.
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