Social Enterprise

How Sports Use Social Media To Hit Marketing Home Runs

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Executive Summary

The National Basketball Association, for example, is the most social media savvy of all the sports, according to Fast Company. The NBA has more than 6.7 million combined Facebook fans and Twitter followers. And it's not satisfied just having those followers. Teams go to great lengths to engage them. Last Spring, the Golden State Warriors were set to unveil a new team logo. Rather than leak it through the press as every club in every sports does, they took to Facebook, Twitter, Flickr and YouTube.

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