How The Inventor Of OREO Cookies Changed Marketing

In the book The End Of Overeating, former FDA Commissioner Dr. David A. Kessler delves deep into the food industry and talks extensively about how the industry has developed, marketed and promoted products to the American people. One of the stories he describes is the one of Roger Smith who was at one time the Vice President for Research and Development at Nabisco. His name is probably not recognizable to most of you, but he is the one behind two of the most iconic cookie brands every developed: Oreos and Chips Ahoy!

Provided by: American Express Topic: Big Data Date Added: Oct 2010 Format: HTML

Find By Topic