Business Intelligence

How Three Collaboration Trends Are Reshaping Marketing

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Executive Summary

Today, it's all about finding new ways to collaborate with customers. In short, the strategy is the relationship. Leading companies today, regardless of their size, understand that the one who best understands its customer wins. As we look ahead to the next five years, CABs will continue to grow in popularity as an important tool in the marketing arsenal for establishing customer loyalty and nurturing an on-going dialog with your most strategic customers.

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