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Leaders frequently make miscalculations in trying to influence change. Often, they bet on a single source of influence rather than tap into a diverse arsenal of strategies. The latest research shows that the main variable in success or failure is not which sources of influence leaders choose, but rather how many. Influencers succeed where others fail because they know persistent problems are rarely fed by a single cause. Instead of looking for the minimum it will take to accomplish change, influencers combine a critical mass of different kinds of influence strategies.
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