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Asset management involves varies aspects and is a broad term to explain. To understand the meaning in short, asset management is a process that manages asset acquisition, disposal or use with a view to maximize gains during the lifetime of the asset. An asset manager also maintains and manages any risks and costs associated with it. Asset management is used for various things; some use it to track their cash or "Liquid assets", while others who have savings accounts, mutual funds, CD's, money market accounts etc. along with investments in banking institutions. Products in various businesses are also considered as assets!
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