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Should corporate executives be held responsible for their company's strategic initiatives? One would think so. Any yet, surprisingly, only 31% of individuals questioned recently felt that their management was effectively assuming this responsibility. This is a frightening statistic when one considers that strategic initiatives are the backbone for a company to achieve its strategic goals. So what can executives do to improve the management of strategic initiatives? Typically all major strategic initiatives have a high-level initiative sponsor who oversees the task of the strategic initiative team and is directly accountable to the executive board. It is found that this role is critical and much more demanding than most executives imagine.
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