Innovation

How To Be An Intrapreneur

Date Added: Jul 2009
Format: HTML

As the saying goes, "The grass is always greener." This applies to entrepreneurs as well as cows (if, indeed, it applies to cows). An entrepreneur looks at an intrapreneur inside a large company and fantasizes: "If only I could be an entrepreneur with the kind of capital, brand awareness, production capacity, salesforce, and customer support infrastructure." Intrapreneurship is not easier or better than entrepreneurship - it's simply different. Thus, it requires a different perspective and different expectations. This paper provides real-world list of what it takes to succeed as an intrapreneur.