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All businesses have the opportunity to make a difference in the world. The advent of accessible global commerce has exponentially increased the reach and the potential of the impact. The brands are strengthened not only by the reputation of the products and services that authors provide but by the impact that people make in the countries and communities where people do business. The actions matter. The altruistic ideals of Corporate Social Responsibility (CSR) are ethically appealing but seem to contradict the profit driven motives of business. This paradox can be resolved by making corporate social responsibility the core of what people do.
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