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How To Become So Creative That People Assume You're Either Related To Einstein Or Completely Insane

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Executive Summary

Creativity is the residue of ridiculousness. Don't just HAVE crazy ideas. Give yourself permission to follow them around and see where they lead you. Think about it: Every creative business idea begins with a question. A question that grabs attention. A question that might sound ridiculous at the time. A question that propels a wrecking ball of through the walls of ordinary thinking. But still, a question that makes every person in the room stop what he's doing, sit back in his chair, stare off into space and say, "Huh. Now that's an interesting idea..." Remember: Revolutionary ideas come from ridiculous questions.

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