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Being better, faster, and cheaper is no longer good enough to give one an advantage over the competitors. The one thing that can give one's company that elusive, sustainable competitive advantage is the corporate culture. Start building a positive corporate culture today. The competitors can duplicate everything one does. The technology, pricing, quality, volume, etc. but they can not duplicate the culture. As proof, take a look at Southwest Airlines. Virtually all of Southwest Airlines competitors have tried to duplicate their success. After all, there is not much magic to not feeding your customers, providing virtually no services, flying only short hauls, charging low fares, etc. Yet no one has been able to replicate their success.
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