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During the last four years, in both good and bad economies, Search Engine Marketing (SEM) has continued to grow. According to MarketingSherpa's 2009-10 Search Marketing Benchmark Guide, whether it's in PPC (Pay Per Click) or in SEO (Search Engine Optimization), the dollars spent by American companies on SEM has consistently grown. Even as marketing budgets have been cut, it appears that the SEM portions of the budgets have either stayed the same or increased. If there has been a shift in spending in SEM, it's been more toward the SEO side and away from PPC.
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