How to Choose a Tag Management System
Over the past several years the number of third party technologies in use to empower brand websites and marketing has exploded. The common denominator across literally hundreds of these new technologies, platforms, and marketing solutions is the use of scripts, beacons, and other types of site tags to collect consumer information. Tags are critical to most digital marketing tactics, and are driving remarkable advances in marketing effectiveness. But they also pose implementation hurdles, website performance issues, and make it more difficult to ensure that the user and only their control and have access to their customer data.