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Let's face it: cold calling is a painful reality that most of us must endure regardless of our profession. Whether you need to pitch a blogger, connect with an online influencer, find new clients/customers, or reach a potential employer, it can be difficult to pick up the phone and reach out to someone you've never dealt with before. Social media, however, presents a smarter alternative for getting in touch with someone you've never met. You can use the social web to build relationships, meet key people in your industry, network, and ultimately turn your previous cold calling efforts into fruitful social media connections.
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