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One of benefits of registering for OPEN Forum, or perhaps any social networking site, is the ability to connect with other business professionals and create relationships that may produce new suppliers, partners, mentors, prospects and customers. However, like many marketing and business building tactics, there's generally a right way and wrong way to go about it. Online social networks, a relatively new phenomenon, open up a potentially lucrative stream of new contacts, but the act of effective networking, whether online or offline, is essentially the same.
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