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Some of the authors friends-designers agree with marketing guru Tom Peters: nowadays design is one of the most essential competitive differences that can set products (and websites) apart from other commoditized rivals. A designer is becoming a central figure in website success. And she/he should be completely concentrated on design because very few people can be a universal genius like Leonardo da Vinci. Others say that web designers should know not only the color theory or graphic techniques but also PSD slicing, HTML coding, content writing, SEO, and marketing. Only in this case designers will create something really effective in the present-day Internet.
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