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One of the best ways to outperform your competition is to understand how you differentiate your products or services from your competitors. By completing a competitive analysis you will learn how you differentiate yourself from your competitors and where to focus your sales, marketing and business development activities to gain market share from your competition. First, identify the competitive factors of your industry. Many companies compete on such competitive factors as: Price; Quality of products or services; Customer service; Financial stability; Location.
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