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The day you realize that you need a crisis strategy is usually the day you have a crisis. It's rare for small business owners to think about how to handle a crisis when they aren't in crisis mode. Having a strategy in place, especially when it comes to public relations, is absolutely necessary. With the help of the Internet, a negative story can be widespread in a matter of minutes, leaving no time to formulate a response on the spot. If you already have a plan on how to respond to a problem, however, you have a better chance of making sure that your side is heard and reducing the impact of a negative situation.
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