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If you are in a retail business, you probably know the importance of your window and window shopping in general. As customers walk past your establishment, what they see in the window can cause them to stop to take a look, and in the best case, actually come inside and buy something. Restaurants post their full menus in the windows, along with reviews from local media. Retail stores create displays in the windows to share what's inside and entice people to take a moment and look around. It is not only retail businesses that have windows, though. Even service businesses, or those that only sell to other businesses have windows.
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