Business Intelligence

How To Deal With Online Smear Campaigns From Your Competitors

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Executive Summary

Increasingly, in this era of online communities and networks, consumers turn to the Internet for recommendations about products and services. For small businesses this means being online is a great way to get in front of and influence potential customers. The upside of being on the Internet is how quickly you can reach people and expand your marketplace significantly. That is, however, also the downside. If you're successful at getting attention of consumers online at some point you may become a target for negative attacks.

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