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Change projects must be clearly communicated and championed by top management as they make the toughest decisions, as well as authorise the allocation of resources to a project. Middle management and staff members support initiatives that they believe will both benefit the business, as well as themselves. The question, "What's in it for me?" must be sufficiently answered by higher management to rally the support of their subordinates. The answer may be procedural, professional, or ultimately, financial in nature, but whatever the answer may be, the relevance of the change project must be communicated to everyone in the enterprise.
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