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To begin with, every business plan is either for a startup or an operating business. Furthermore, every business plan has a purpose or objective. Ask yourself: Why do I need a business plan and who is the intended audience? Provide a clear description of product (s)/service (s) and an understanding of origin of concept, current status, overall objectives and how the company's products satisfy need in the marketplace. Include past accomplishments, unique qualifications, and other meaningful company profile information. Once there is a general overview of the business it is vitally necessary to put together a comprehensive outline of the business plan. This outline will ensure that every area of the business plan that needs to be researched and developed is done so.
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