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Many small business marketers try to be all things to all people and find it hard to really focus or get good at serving narrowly defined market segments. Actually the author don't think they really try to be all things it just sort of happens from a lack of focus and a prospect on the phone asking for some help in an area that's not really your thing. While it may seem like growth to take on a new customer, if that customer isn't a good fit, it can actually stunt real growth and may even create detractors that expected something other than what you were able to provide.
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