Social Enterprise

How To Drive Traffic With Repeat Tweets

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Executive Summary

One of the dogmas of Twitter is that you should not repeat your tweets. Three years ago Twitter was a nice little pond that people shared with their close friends ("Close" as close can be when you've never met most of them face-to-face, anyway). The whole point back then was establishing warm-and-fuzzy relationships with people you cared about by answering the question, "What are you doing?" Thus, tweeting "My cat rolled over" or "The line at Starbucks is long" was the norm. Obviously, unless your cat rolled over a lot, or you were at Starbucks very often, repeating such tweets got either inaccurate or pedantic.

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