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If you're not a nationally recognized brand name then you will need a lot more strategic creativity in your presentation to the media. Let's face it, with the massive number of products released each year, there's a demand on companies to get aggressive about promotion. This battle for attention makes the job of product promotion increasingly more difficult. Positioning may be the missing link that will pull you through. This paper gives some tips that are used at EMSI to position the clients to the media.
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