Social Enterprise

How To Focus On Your Ideal Customer

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Executive Summary

Small business owners are ambitious. You want to capture as many sales as you can - and want to build a brand that will get you there. You drool with envy at big businesses like Apple or Nike who can rally their "Tribes" with ease when they introduce new offerings. Wouldn't it be great, sigh, if you one could just launch and the masses come running, Twitter lights up like a house on fire, and the launch video one created with the Flip camera and one's dog goes viral?

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