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If organizations are to achieve and sustain high performance, they need to regard innovation as a business discipline, and then manage and execute it accordingly - as an end-to-end process, from insight development to idea generation to development to marketplace launch. Over the past few decades, the drive to manage with more rigor and more assurance of predictable results has enabled organizations to design and perform virtually every major business process with an eye toward achieving high performance by maximizing productivity and minimizing costs.
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