Business Intelligence

How To Get The Most Out Of Web Analytics Data

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Executive Summary

Information is a precious resource for businesses. With it, a company can understand customer behavior, market trends, and competitors. Yet despite the sheer volume of information available to companies, they still struggle in gathering, synthesizing, and interpreting that data. This is especially true when it comes to web analytics. The information provided by analytics software is staggering - it can track almost every aspect of user behavior.

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