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Local advertising can be effective to reach a regional audience, but when it comes to exposure, nothing beats having a profile piece done on you and your business in the local, regional or even national media. Speaking to many small business owners, many often believe that getting mentioned in the media is simply a matter of luck or networking and knowing the right person. Those certainly help, but there is more of a formula to earning positive press than you might imagine. Though you may not have ever considered working with a public relations consultant or agency to help promote your business, this paper gives few tips that can help you get coverage.
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