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The majority of business owners believe that using the internet to build relationships through social networking is a waste of time. Others think that face-to-face is the only way to start a proper commercial relationship. No matter what side of the fence you are on, the fact is, a large portion of businesses around the globe are now conducting research and business transactions electronically rather than face-to-face, and social media is quickly becoming a part of the marketing activity as well as a new foundation for building quality business relationships.
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