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Salespeople and managers who consistently perform at a higher level have certain things in common. They are committed to their success, have a passion for their profession, have clear goals and are uniformly more comfortable taking risks than most. Their ability to take intelligent risks is an important ingredient in their success and a huge determinant in anybody's level of achievement. Sub-optimal performers settle into their comfort zone, fall into endlessly recurring patterns and stop challenging themselves in significant ways. By contrast, top performers are talented and persistent risk-takers. They are better at taking risks like cold calling, going for the close, taking on new products and trying new ideas in recruiting and growing their field offices.
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