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Search engines have greatly influenced the way people access information on the Internet as such engines provide the preferred entry point to billions of pages on the Web. Therefore, highly ranked web pages generally have higher visibility to people and pushing the ranking higher has become the top priority for webmasters. As a matter of fact, Search Engine Optimization (SEO) has become a sizeable business that attempts to improve their clients' ranking. Still, the natural reluctance of search engine companies to reveal their internal mechanisms and the lack of ways to validate SEO's methods have created numerous myths and fallacies associated with ranking algorithms; Google's in particular.
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