Leadership

How To Lead Your Creative People

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Executive Summary

But there is a problem - because there is a gap. There's a gap between the value an organization places on being creative and its ability to tap into its creative resources to fully use the talents of its creative people. The real challenge facing creative organizations is knowing how to lead your creative people and your innovative thinkers. It is knowing how to tap into their talents, harness their genius, and direct it towards viable business outcomes.

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