Business Intelligence

How To Make The Most Of The Great Consumer Trade Down

Download Now Free registration required

Executive Summary

As discretionary spending all but disappears, companies must make adjustments in product mix, pricing, promotions and channel strategy to deliver the innovation today's customers value. By providing offerings with a clear range of desirable benefits and delivering them at the right price point, leading companies will be showing a clear way forward.

  • Format: PDF
  • Size: 185.1 KB