Leadership Investigate

How To Pay Your Employees When Your Startup Is Just Getting Started

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Executive Summary

Call it the Catch-22 of startup life. You need talented employees to help grow your business. But without enough cash flow, you can't get the money to pay them. "It's the dilemma every early-stage company faces," says Rosalind Resnick, CEO of Axxess Business Consulting in New York. Certainly, you might be willing to work 24-7 with little financial reward for many months. But you can't expect an employee to do the same. So how can you compensate the top-level talent you need to boost your business? Consider these steps.

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