Date Added: Jan 2010
"Primal fear" is the technical term used by experts to describe how people react to the threat or actual terrorist disaster. Everyone reacts differently to these events. Just the announcement of a possible threat can cause low morale, lack of concentration and loss of productivity. With this said, your company can lose millions in revenue before a disaster hits. Are you prepared? Although business executives and managers are concerned about the possibility of a terrorist attack and the affects to their business, few are taking action to prepare for this eventuality. The paper suggests few steps which will help business leaders raise employee morale, improve productivity, and keep the revenue flowing.