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Search Engine Marketing or SEM as it is commonly known is the broad term used to define the activities on web which are done to promote the website through search engines. All web surfers rely on the search engines to search for any sort of information. So SEM is gaining popularity because more and more people have started to utilise it to advertise and promote their products and services. Some of the popular SEM methods are Search Engine Optimisation (SEO), paid placements, and paid inclusion.
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