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There are dozens of sites and services set-up to help you promote events such as webinars, seminar, workshops, grand openings and product launches. While these tools are indeed online you can get benefit employing them for local offline events as well. Use MeetUp and create a group surrounding your event - this might turn into something very valuable to do on an ongoing basis and create a nice way for you to build a local community. Publish your event to some of the bigger online events calendars such as Yahoo's Upcoming or Eventful. These sites have geography built in and help promote events that are near users.
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