Date Added: Jun 2010
The title "Product manager" is the most commonly held marketing position. Product managers are essential to a company's efforts, yet the position is fraught with frustration. Often, product managers are disappointed to discover that tactical coordination requires so many of their working hours. Why does the strategy-oriented job they thought they had accepted so often become lost among the rest of the position's demands? Most literature in the field has focused on factors affecting a new product's success or failure, including the quality of market research or a product's superiority.