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Since many of us in small business have been through some tough times, and things are starting to look better, this might be a good time to go back to fundamentals with a fresh new look at the business strategy. The three factors to consider: Identity: not you necessarily, but your business, and maybe that's really just you. Think about strengths and weaknesses. Target market focus: you should know your target market well and be able to describe your ideal customer in a lot of detail. Business offering focus: what business are you really in and how well does it serve your customers' needs.
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