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How To Save Your Startup

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Executive Summary

The government won't say so, but we're in the middle of a second Great Depression. That's a tough time to run a cash-constrained small business. But here's the good news: If you can make it through this, you can make it through anything. Take your landlord out for a drink and tell him/her there's a good chance you're going bust. Sit quietly and see if you get a better deal. Call your IT vendors and tell them you'd like 6 months free. If they don't give it to you, switch to vendors who will.

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